Way back when, I used to work for the firm that is now producing the hit Moshi Monsters franchise. (If anyone with kids is cursing me for that? sorry - all I had to do with it before I left was one algorithm suggestion that didn't make it into the final game!) The game I was involved with, which some of you may have got hooked on, was the PerplexCity puzzle game.
PerplexCity was an attempt to commercialise a genre of games that were often used as tie ins to movies, etc, called alternate reality games or ARGs. To quote Wikipedia:
An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform and uses transmedia storytelling to deliver a story that may be altered by participants' ideas or actions.Transmedia storytelling means across multiple platforms and formats, such as Twitter, Facebook, the web... as well as in some cases real-world events. (We had several in PerplexCity - one at Abbey Road, one involving a helicopter...)
I have to say, being involved with PerplexCity was great fun, and an interesting challenge, and I still keep in touch with a few of my ex-colleagues.
What's this got to do with wargaming?
Well. It appears that Mantic have started something kind of ARG-like to promote one of their upcoming releases (the Kickstarter for their DeathZone skirmish rules, apparently)... it's currently playing out on the Twitter accounts @six_alpha, @corp_central and @Recon_N32. Well worth following the story - it's rather neatly done within the constraints of 140 characters.