I'm trying to figure out what the author of this blog post on the Telegraph's site is on. I sincerely hope he's not serious, or even semi-serious and being artily ironic.
For all I've made it pretty clear in the past I'm not a Games Workshop fan, that's just ....meh. If it's meant as a mockery of the hobby, it's asinine, petty and cheap. The Telegraph must clearly be desperate to fill column inches.
For a longer and well-written critique, check out Big Lee's views on it, which appeared after I drafted this post last night, and pretty much match mine.