Friday, 24 January 2014

Games Workshop are recruiting...

Normally, I wouldn't even bother, but...

In the light of the share price crash after their half-yearly drop in profits, this (via Morgan on the Good Gamery forum) is fascinating:
We are looking for someone to spend the next two years turning over every – and we mean every – stone to find opportunities for how we can improve the customer experience in our stores and recommend the ones that will work. We aren’t talking about incremental improvements; we want to completely re-imagine what it is like for people coming into our stores, engaging with and buying our wonderful miniatures. 
It's clear the one-man/woman stores aren't working. Certainly if ours is anything to go by, all it's doing is driving the people who want to play there to our club!

Oh, and if you're listening, GW? There's a whole pile of Historical intellectual property you're sitting on which someone I'm sure would pay a fair bit for, if you're strapped for cash. It sure isn't doing anyone any good where it is.

9 comments:

  1. "Oh, and if you're listening, GW? There's a whole pile of Historical intellectual property you're sitting on which someone I'm sure would pay a fair bit for, if you're strapped for cash. It sure isn't doing anyone any good where it is. " - What did you have in mind?

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    Replies
    1. WAB. LOTHS, LOTOW, the Great War rules at the very least still have potential for life.

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  2. "We know one-man stores are a disaster. But we need an outsider to come in and tell us so, because we're modern business people who believe admitting you have ever been at all mistaken is tantamount to suicide."

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  3. They have always had that concept before they went one man store, when I worked for GW. If a Greybeard (old veteran player showed) you get them what they want and out the door. Recruit the new person that walks in was the goal, sell the starter set, paint (via paint lessons) and doing small events to draw people in to play....but once they go regular, you pat them on the ass and send them to a LGS or club to play.

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  4. Wish they would sell the Bloodbowl license to someone who would support it better!

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  5. I said it in a comment to another post, I started frequenting the GW store since it went one-man. However, that's entirely because of the guy who is an anomaly, he could run any game shop. He pays equal attention to new and regular customers and people who went away because of the previous crew (who followed GW culture to the letter) started coming back. He is freewheeling it and the shop is going great. They could hire him for this and I'm sure other store personnel have great ideas. They are in the trenches after all.
    Not holding my breath.

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  6. I wonder what it pays?

    I also liked the 'write us a letter' bit. Someone writing corporate nonsense-speak is likely to get an interview but the one with valid experience on a solid CV. - nah!

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  7. They priced me out of buying their items after 25 years.Sold all of my GW Fantasy and 40k armies off and used the money to help start up cost for Flames of war.As for 40k i thought the last 2 edition rules were crap.I got sick of the codex creep crap.I had a 10,000 pt plus Inquistion army that ended up being defunct..after collecting for the many years.But i will say fantasy still seems decent but i havent played a game in 3 years.I remember i bought the same Landraider kit when it was released for 40 dollars.

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  8. Yet GW are still opening one man shops (I was tempted to apply for one they were advertising last week near me, but it was the thought of crushing loneliness and having to vomit forth desperate sales patter that stayed my hand...)

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